The parallel series runs through Nov. 8, culminating in a $500 Main Event and a Championship Belt.
The $2.6 million estimate contrasted with declining revenue at rival leading poker brands and mixed state-level market results.
Faithful Riches opens an exclusive franchise deal spanning slots, table games and other casino formats.
The Sept. 27-Nov. 10 festival adds two mystery bounty events, while questions remain over 888poker software and WSOP Paradise packages.
Poker Industry PRO estimates put its U.S. share at 10% as Michigan and Pennsylvania remained key pillars of the four-state network.
The September poker festival begins on Sept. 12 with 100 events and two Main Events scheduled for Sept. 27.
The 12-day series runs Sept. 12-23 with 12 rings, $1.5 million in guarantees and a $250,000 Main Event.
The new promotion pays $2,500 in ticket prizes and stretches across Michigan, New Jersey and Pennsylvania.
Michigan, Nevada, Pennsylvania and New Jersey players get 10 Day 1 flights and a shot at Day 2 on Aug. 24
The first marquee events have paid well above expectations as the 96-event festival heads toward a $35,000 main event.
| Featured MI Casinos | ||
|---|---|---|
| BetMGM | Up to 1,000 Bonus Spins | Visit » |
| DraftKings Casino | Exclusive Casino Games | Visit » |
| Golden Nugget Casino | 1,500+ Casino Games | Visit » |
| BetRivers | $500 Play It Again | Visit » |