PointsBet has partnered up with one of the biggest names in iGaming, Evolution, to bring live dealer games such as European Roulette, Auto Roulette, Blackjack, Infinite Blackjack, and Baccarat to its online platform.
Evolution is a world leader when it comes to online casino entertainment. Its live dealer games are streamed from studios located within state jurisdictions, and they give players the chance to have an authentic casino experience from the comfort of their own home, with its real-life dealers, broadcast live to mobile devices.
PointsBet Has Big Ambitions
“Online casino products have seen rapid growth in the US and the team at PointsBet is responsive to our users and eager to bring our customers the experience and games they are looking for said Aaron O’Sullivan, VP for online casino revenue at PointsBet.
“We are helping our users Live Your Bet Life™ with the feel of an authentic casino delivered on a user-friendly and approachable platform.”
Live Your Bet Life™ is PointsBet’s latest campaign, highlighting its state-of-the-art technology and user experience. Its mission is to ensure that PointsBet is the “best destination for bettors.”
“Since the launch of our iGaming platform, we have been working to diversify and expand the casino content we offer to players,” said Manjit Gombra Singh, PointsBet’s President of product and technology.
“Our live gaming options in Michigan offer top-tier choices for our players and will serve as a template as iGaming expands in other jurisdictions in the US and Canada.”
Revenue Continues to Grow in Michigan
PointsBet was able to enter the Michigan iGaming market after partnering with the Lac Vieux Desert Band of Lake Superior Chippewa Indians. The company also enjoys partnerships in the state with the NBA’s Detroit Pistons and the NHL’s Detroit Red Wings, whose home arena houses the PointsBet Sports Bar.
Its operations are not confined to the Great Lakes State. The operator is also live in Colorado, Illinois, Indiana, Iowa, New Jersey, and West Virginia. In addition to this, it recently obtained a license to go live in Virginia and is hoping for the same outcome in Maryland and New York as well.
Michigan has seen steady growth in iGaming revenue in the second half of 2021. There has been a month-on-month increase in turnover since July, with revenue exceeding $100 million for the first time, in September.
By far the biggest operator in the state is BetMGM, who pulled in more than $40 million in October alone. PointsBet has a long way to go before it sees anything like that kind of revenue, but it is clear that the operator is setting its sights high.