CrossingBroad published a BetMGM welcome-offer page on Nov. 12 aimed at Thursday night’s Washington Commanders-New York Giants game, offering new Michigan customers $150 in bonus bets for a winning first wager of at least $10.
The offer applied to bettors physically located in Michigan, New Jersey, Pennsylvania and West Virginia. Customers had to be at least 21, register for a new account, use the BROAD150 code, deposit at least $10 and place a qualifying first bet. The wager could be on the Commanders-Giants moneyline, point spread or total, or another eligible market.
The page was published at 6 p.m. EST, shortly before the game’s scheduled 8:15 p.m. kickoff. As covered in our report on Nov. 9, the outlet had promoted the same $150 winning-first-bet structure for Michigan newcomers around the Bills-Vikings game.
The $150 credit was conditional on the initial wager winning, rather than a refund of a losing stake. Bonus bets had no cash value, could not be withdrawn and typically expired within seven days. Eligibility depended on where a customer was when placing the bet, not their home address.
WTOP and Action Network described the same $10-to-$150 win-based offer in the same four states, though they used the codes TOP150 and ACTIONGET, respectively. CBS Sports similarly described a location-dependent BetMGM promotion that offered either $150 in bonus bets after a winning first wager or up to $1,500 after a qualifying loss.
The larger loss-back structure was listed by CrossingBroad for new users in Arizona, Colorado, Washington, D.C., Iowa, Indiana, Kansas, Kentucky, Louisiana, Massachusetts and Maryland, using the BROAD1500 code. It returned up to $1,500 in bonus bets when the first wager lost.
A separate promotion in Illinois, North Carolina, Ohio, Tennessee and Virginia offered up to $1,000 back in bonus bets over a customer’s first 10 days for NFL, NBA and NHL play. BetMGM operates legally in Michigan and other listed jurisdictions, with regulation handled by each state’s gaming regulator, according to CrossingBroad.
