Crossing Broad marketed a BetMGM welcome offer for Michigan customers around the Buffalo Bills-Minnesota Vikings Monday Night Football game, promising $150 in bonus bets to new users whose first $10 wager won.
The page, published at 7:03 p.m. EST on Nov. 9, applied the BROAD150 code in Michigan, New Jersey, Pennsylvania and West Virginia. Customers had to be at least 21, create and verify a new account, deposit at least $10 and place a qualifying first bet on Bills-Vikings. The game was scheduled for an 8:15 p.m. EST kickoff that night.
Eligible wagers included the point spread, moneyline, total and other available markets. The advertised bonus bets could not be withdrawn or redeemed for cash and typically expired seven days after being credited.
The offer depended on a bettor’s physical location when placing a wager, rather than their permanent address. The Michigan Gaming Control Board lists BetMGM as an authorized online gaming operator platform provider in the state.
Different terms applied outside the four-state BROAD150 group. Bettors in Illinois, North Carolina, Ohio, Tennessee and Virginia could use BROAD1500 for up to $1,000 in bonus bets over their first 10 days, while remaining participating states were offered up to $1,500 in bonus bets if the first bet lost.
Other pages describing BetMGM promotions showed similar geographic variation. CBS Sports advertised its CBSSPORTS code as providing either $150 in bonus bets for a winning first wager or up to $1,500 when a qualifying wager lost, depending on location. Action Network’s TANGET2 offer instead offered up to $100 a day for 10 days on losing first daily bets and said that version was unavailable in Michigan, New Jersey, Pennsylvania and West Virginia.
It was the latest in a series of Michigan BetMGM welcome-offer pages tied to NFL fixtures, as this publication covered earlier this month.
