Michigan Gaming Control Board (MGCB) continues its efforts to streamline help for problem gamblers in 2024, and is taking steps to ensure everyone who needs it has quick and easy access to responsible gambling resources.
A major step in that direction was announced in the most recent MGCB press release that announced the new 1-800-GAMBLER problem gambling helpline for Michiganders.
The number serves as access point to the National Problem Gambling Helpline, which is the largest helpline network of its kind in the country.
The helpline is operated by the National Council on Problem Gambling and helps problem gamblers, their families, and loved ones to gain access to the necessary tools and assets to battle gambling addiction.
By calling the 1-800-GAMBLER helpline, Michigan online casino and sports bettors will have a chance to find professional help, get useful advice, and quickly access resources that could help them stop destructive behavior.
MGCB’s Executive Henry Williams stated in the press release: “The National Problem Gambling Helpline Network connects individuals struggling with gambling addiction to trained professionals who offer confidential assistance and resources,”
“By adopting 1-800-GAMBLER as the statewide problem gambling helpline, the MGCB reinforces its commitment to ensuring a safe and secure gaming environment for players across the state by ensuring that resources for treatment and recovery can be accessed quickly and easily.”
New Helpline to Replace Existing Helplines in 2024
Starting this year, the new 1-800-GAMBLER helpline will replace the existing Michigan Problem Gambling Helpline (1-800-270-7117), which will, however, remain in operation. All licensed Michigan operators will be required to display the new helpline as part of their responsible gambling language by August 8, 2024.
All calls will be directed to trained professionals put in place by the Michigan Department of Health and Human Services, who will be able to provide the necessary assistance.
Apart from calling the helpline, players will also be able to contact the staff by texting 800GAM or engaging in online chat via 1800gamblerchat.org. In either case, they will be accessing the same contact center, which will be manned by trained professionals 24 hours a day, 365 days a year.
NCPG’s Executive Director Keith Whyte said: An easily accessible helpline is a vital tool in providing problem gambling support services across the country. We applaud MGCB for taking proactive efforts to address the needs of those affected by problem gambling and for recognizing the significance of promoting 1-800-GAMBLER in Michigan.”
MGCB Continues a Strong Responsible Gambling Campaign
Michigan’s igaming regulator has been actively working on increasing the safety of the online gambling space in the Wolverine State, and the introduction of the new problem gambling helpline is just another step in the process.
Last year, MGCB and King Media launched the “Don’t Regret the Bet” campaign, which has received multiple rewards for its work and was dubbed one of the best responsible gambling advertisement campaigns in the history of online gambling.
Earlier this year, it was revealed that the campaign would continue in 2024, as MGCB secured $3 million in funding for the project which is set to provide new content ranging from classic TV and radio ads to social media posts and other forms of marketing.
MGCB continues providing Michiganders with a host of responsible gambling resources and tools in 2024, creating a safe atmosphere for casual gambling as a hobby and entertainment while looking to identify and help all individuals in need of assistance with problem gambling.