This month has seen the first appearance of Digital Gaming Corporation (DGC) in the jurisdiction of Michigan. A full slate of DGC slot content is now available in the Great Lakes State, courtesy of BetMGM MI.
DGC is reported to have called the latest venture an “important part” of its multi-state deal with BetMGM, a partnership that has been active now for more than a year — initially in New Jersey and followed some months later in Pennsylvania.
Chief Commercial Officer of DGC’s B2B iGaming, Neil Whyte, said DGC “remains steadfast in its dedication to developing games that exceed player expectations throughout the regulated US. We’re delighted to have launched our games to players in New Jersey, Pennsylvania, and now Michigan through our partnership with BetMGM.”
BetMGM’s VP of Gaming, Matt Sunderland, was similarly enthusiastic. “BetMGM has held the top operator spot in Michigan since the industry’s start in January, due in part to our focus on building the strongest games portfolio,” he said. “We’re thrilled to offer BetMGM players in Michigan access to DGC’s full suite of quality titles.”
Partnership Goes From Strength to Strength
BetMGM first launched DGC’s games in New Jersey in September 2020, allowing players at Borgata NJ, BetMGM NJ, and partycasino NJ to enjoy its iGaming content. At the time, Whyte spoke of the operator’s excitement to be working with DGC.
“As we embark on the regulated US iGaming market, we’re delighted to have such an esteemed partner on board from day one,” Whyte had said. “Bringing our games to players in New Jersey is just the first of many strategic moves to come, and we look forward to working closely with BetMGM as our ambitious expansion plans play out.”
Those expansion plans begin to play in August when BetMGM deployed DGC’s catalog of games in Pennsylvania. A year on from NJ’s initial offering, Whyte’s zeal had not diminished.
Referring to the PA roll out he said, “We are thrilled to have built on our existing partnership with BetMGM and to add our highly engaging and entertaining games to BetMGM’s impressive game lobby.”
Whyte added that DGC was “committed to, and passionate about, developing casino content that not only meets but exceeds the expectations of American players and to date, our titles have performed incredibly well. We now look forward to seeing BetMGM players in the Keystone State enjoy what we have to offer.”
A Great First Year for BetMGM MI
The addition of DGM’s content to BetMGM MI’s roster is likely to help the operator hold on to the top spot in the Great Lakes State. November’s revenue figures have just been released and show BetMGM far outperforming its rivals.
BetMGM grossed $40.1 million during the month, with its closest competitors — DraftKings and FanDuel — a long way behind, each generating $16.8 million. Those figures translate into a 37.3% market share for BetMGM.
BetMGM has been way out in front since online casinos first went live in the state at the beginning of 2021. Heading into 2022, the launch of the DGC suite is only likely to bolster BetMGM’s position further.