Authentic Gaming has created a compelling array of content that speaks directly to the preferences of players in Michigan, and this is a partnership we believe will prove to be highly successful going forward. A new live studio owned and operated by a subsidiary of global gaming powerhouse Light & Wonder (L&W) began providing live dealer online casino games to customers in Michigan on Monday.
L&W, formerly Scientific Games, said its Authentic Gaming subsidiary made its North American debut after receiving regulatory approval from the Michigan Gaming Control Board (MGCB) on October 5.
The MGCB said Authentic Gaming will livestream real-time casino table games with live dealers from a studio in Farmington Hills, a suburb of Detroit.
It’s the state’s third live dealer studio — Evolution opened one in July 2021 and Playtech followed suit with its own facility in December of that year. Both studios are located in the Detroit suburb of Southfield.
Bet With Your Head, Not Over It.
Must be 21 or over and in Michigan to play. If you or someone you know has a gambling problem and wants help, call the MDHHS Gambling Disorder Help-line at 1-800-270-7117 or visit the MDHHS website.
Studio to Partner With BetRivers, Golden Nugget
“Authentic Gaming will offer a wide range of live dealer gaming options to suit different preferences — including blackjack, baccarat, and roulette — and was approved after fulfilling Michigan internet gaming regulatory requirements, including an onsite review by MGCB staff,” the regulator said.
In a separate statement on Monday, L&W said Authentic Gaming would offer “seven new live dealer experiences” for BetRivers customers but did not mention Golden Nugget.
L&W said five games have been made available for BetRivers customers:
- Premium Blackjack
- Stadium Blackjack
- Premium Roulette
- Premium Baccarat
- All Michigan Auto Roulette
The company said there were “further releases in the pipeline.” L&W added that its premium game features available in Michigan include Make It Your Own, Side Bet Library, ShuffleStar, and Pay Me Now.
“We have worked incredibly hard to create a studio and live product that we believe will have a major impact on the online casino market across the United States,” said Authentic Gaming CEO and founder Jonas Delin.
“It is fantastic to have reached the stage where we are able to go live with the product through the industry-leading online casino portfolio at BetRivers in Michigan. Ours is a premium, bespoke offering that we believe will resonate strongly with players across the US, and this launch represents a key stage in our growth journey.”
Richard Schwartz, CEO of Rush Street Interactive (RSI), also praised the new partnership. BetRivers is RSI’s flagship brand for online casino and sports betting.
“We believe in creating next-level experiences for our players, and L&W Premium Live Dealer by Authentic Gaming certainly fits the bill,” Schwartz said. “Authentic Gaming has created a compelling array of content that speaks directly to the preferences of players in Michigan, and this is a partnership we believe will prove to be highly successful going forward.”
BetRivers operates in Michigan under the land-based casino license of Little River Casino Resort, a tribal casino owned and operated by the Little River Band of Ottawa Indians. Meanwhile, Golden Nugget is partnered with another tribal facility, Ojibwa Casino, which is owned and operated by the Keweenaw Bay Indian Community.
Scientific Games rebranded as L&W in March 2022. It acquired Authentic Gaming in November 2021.