This beautiful, new studio enhances BetMGM’s live casino experience in Michigan and deepens our partnership with Evolution BetMGM Casino announced Thursday that it had opened its own private live dealer studio in Michigan with its partner, Evolution Gaming.
Evolution, a Sweden-based gaming provider, first launched live dealer games with BetMGM Casino MI in July 2021. BetMGM — a joint venture between Entain and MGM Resorts International — said its studio was built in partnership with Evolution.
The private studio is located in the Detroit suburb of Southfield.
“This beautiful, new studio enhances BetMGM’s live casino experience in Michigan and deepens our partnership with Evolution,” BetMGM Director of Gaming Oliver Bartlett said.
In describing the studio’s décor, Bartlett said it was “inspired by the MGM Resorts brand. It’s adorned with the iconic golden lion and the familiar black and gold BetMGM color scheme. We’re confident that it will amplify our market-leading casino offering in Michigan.”
BetMGM said the live dealer games would include baccarat, blackjack, and roulette tables “of varying price points.”
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Partnership Has Expanded to Additional States
As we set out to create a unique feel that players would love, the BetMGM studio in Michigan is one of the grandest we’ve built. It isn’t the first live dealer partnership between BetMGM and Evolution.
Two months ago, the operator opened a branded live dealer studio with Evolution in the European nation of Georgia to support BetMGM Casino Ontario. An agreement between the two calls for BetMGM’s private studio — as well as Evolution studios in Georgia, Latvia, and Romania — to support iGaming in the Canadian province.
The duo paired up to launch live dealer casino games in New Jersey in November 2020 and Pennsylvania the next month. Unbranded studios in Philadelphia and Atlantic City provide live dealer games on BetMGM Casino PA and BetMGM Casino NJ, respectively.
BetMGM and Evolution launched live dealer games in Michigan in July 2021.
“We’re thrilled that BetMGM has again entrusted Evolution with providing a full dedicated studio solution, powered by our technology,” said Jeff Millar, Commercial Director for North America at Evolution.
“As we set out to create a unique feel that players would love, the BetMGM studio in Michigan is one of the grandest we’ve built. We’re excited to continue our work within the state of Michigan while strengthening our ongoing partnership with BetMGM.”
BetMGM Revenue Could See Another Boost
The additional live gaming is sure to give BetMGM Casino MI a market boost — not that it needs one. The operator has led all of its rivals in the vertical since the market opened in January 2021. It held 38.7% of the market in May.
BetMGM had $49.2 million in online casino and poker revenue in May, according to the Michigan Gaming Control Board (MGCB). That was down 1.4% from the $50 million mark set in April.
The operator saw its online poker and casino revenue jump 17.4% between July 2021 and August 2021, coinciding with the launch of live dealer games with Evolution. If BetMGM were to capture a similar corresponding increase from Thursday’s live studio opening, BetMGM’s online poker and casino revenue would total about $57.6 million in June.
Earlier this month, Evolution agreed to provide live casino games and first-person RNG titles for the Soaring Eagle Casino & Resort in Mount Pleasant. The agreement called for Evolution to offer live dealer variants of baccarat, blackjack, craps, and roulette from its studio in Southfield.
The BetMGM Casino MI app is available for download in Michigan on both iOS and Android platforms. Head to our complete BetMGM Casino MI Review to learn more._