One of the leading sports betting operators in Michigan, BetMGM has announced that MMA personality Ariel Helwani is becoming their new brand ambassador, appealing to all the fans of mixed martial arts who are looking for a reliable betting app.
The partnership will see Helwani, who is a reputable media personality in MMA circles, integrate BetMGM into his promotional materials. The operator will feature him in their marketing and social media campaigns, promotions and live fan events.
“Sports betting has always been intertwined with the mixed martial arts world and now, with its availability in more states, I’m excited to work hand-in-hand with BetMGM to deliver unique insights into the sports betting world,” said Helwani.
Helwani is the leading martial arts journalist in the world and has received ten consecutive World MMA Awards for Journalist of the Year for his work on Vox Media’s “The MMA Hour,” his “The Ringer” podcast and his previous work with major TV networks like ESPN and SB Nation.
BetMGM representatives have announced their excitement to have Helwani join the team, with his MMA and boxing expertise and popularity among the fans guaranteed to be a great boost to BetMGM’s popularity.
Currently, players in Michigan can enjoy sports betting on the BetMGM Sportsbook MI app on their mobile phones and desktop devices, and MMA fights are included in the offer with a wide array of markets available.
BetMGM offering retail gift cards
The popularity of BetMGM in Michigan continues to grow by the day, and the operator continues to launch new promotions and schemes to spread the word and bring in new players.
Their most recent partnership with TAPPP, a leader in flexible payment options, will allow customers to purchase BetMGM gift cards in convenience stores across the states in which the operator is licensed for operation, including Michigan.
“One of the biggest pieces of feedback we get from our customers is that they want a simple and convenient way to fund their accounts,” said Maria Tomlinson, head of payments at BetMGM. “Just in time for the start of football season, we’re thrilled to introduce an option for players to quickly and securely fund their BetMGM accounts, while avoiding deposit failures.”
Sandy Agarwal CEO of TAPPP, said “BetMGM is synonymous with sports betting and will now be ubiquitous in some of the largest retailers across the US. They are the perfect partner in our journey to make sports betting and iGaming more accessible.
“Expanding the available funding options for sports bettors along with providing the ability to share in the BetMGM experience through gifting perfectly aligns with TAPPP’s mission, to create more access and engagement for fans.”
The partnership has made $25 and $50 BetMGM gift cards available at more than 6,000 retail locations across eight different states, which allows BetMGM bettors to exchange cash for cards and make instant deposits to their balances without having to share any banking details with the operator.
For years, TAPPP has been at the forefront of the payment solutions industry for sports betting, providing players with multiple deposit options across dozens of platforms and making the sports betting content more engaging and accessible for the end user.
