BetMGM continues to build its network of partnerships with its newly announced collaboration with Cheddar News, a nationwide digital-first news outlet.
The agreement, announced on Aug. 2, calls for BetMGM, one of the iGaming industry leaders in the US, to become the exclusive sports betting partner of the Cheddar News network. The partnership is designed to interconnect the sports betting and financial markets.
The plan calls for Cheddar News to air weekly shows on Thursdays at 4:30 pm, with the hosts looking into the weekly sports schedule and its impact on Wall Street. Viewers will gain exclusive access to inside information from well-informed BetMGM oddsmakers.
The new show, called Cheddar Bets, is scheduled to launch on Aug. 19, with a custom-built BetMGM branded studio in New York nearly ready for the first broadcast.
Both Sides Looking Forward to Partnership
The partnership between BetMGM and Cheddar News has had a positive impact on both sides, as representatives of both companies spoke out about all the positive implications of this deal.
“Cheddar News is focused on what’s next in the worlds of tech, science, innovation, and reaching the modern and always-online news consumer,” said Liam Roecklein, senior vice president and general manager for Cheddar News. “Now, together in partnership with BetMGM, Cheddar Bets will dive deep into the world of sports betting and its effect on sports, technology, financial markets, regulation and more, all while highlighting the community that has changed the game and continues to drive the sports betting industry forward.”
BetMGM’s Chief Revenue Officer Matt Prevost concurred. “As BetMGM continues to invest in innovative sports betting content, we’ve found a great partner in Cheddar News,” Prevost said. “Through Cheddar Bets we’ll provide informative and entertaining programming to engage new audiences.”
As BetMGM continues to gain traction throughout the US, its iOS and Android apps are becoming available to an ever-growing audience. The company remains dedicated to responsible gambling education and the new show will provide information that may be useful to players in this aspect as well.
BetMGM is a partnership between Entain and MGM Resorts International.
What is Cheddar News?
Cheddar News is only the latest of the numerous partners that BetMGM has joined forces with as it looks to increase its brand’s popularity.
A digital-first news network, Cheddar News provides in-depth and quality news on the topics of technology, politics, business, media, culture and entertainment. The network launched in 2016.
Viewers can access Cheddar News programing through a number of streaming media platforms, including Amazon Prime Video, AT&T TV Now, Facebook Live, Hulu Live TV, Philo, Pluto TV, Samsung TV, Sling TV, Tubi, Twitter, Vimeo and YouTube TV. Optimum and Spectrum cable systems also feature Cheddar News.
The network also has a partnership with The Weather Company for weather forecasts.
Cheddar News is also a part of the Altice News Group, one of the leading media companies in the US, which also includes i24NEWS and News 12 for international and local news. Altice acquired Cheddar News is a $200 deal in April 2019.
