Sports betting giant DraftKings has entered a partnership with Sports & Social (S&S) which will see them launch a chain of high-end sports bars across the US, starting with Detroit and Nashville.
The partnership was announced on July 2. The sports bars that will launch as the result of this partnership will be designed by ICRAVE, a major design and development company dedicated to creating upscale dining facilities internationally.
S&S is a market leader in the field of entertainment and dining, while DraftKings brings its name in the iGaming industry as one of the top sports betting operators to the table.
Fans of both brands, as well as sports fans across the country, will now be able to experience the best of both worlds as the partnership is set to bear its first fruits soon.
“Today, so much of sports betting is focused on the mobile-technology aspect, however the in-person experience is an integral layer that we look forward to advancing alongside Sports & Social’s premier dining and entertainment offerings,” said Ezra Kucharz, chief business officer at DraftKings. “By aligning with one of the fastest-growing entertainment concepts in the country, we now have the opportunity to bring our world-class products to life by offering engaging, interactive and fan-first destinations to skin-in-the-game customers.”
Reed Cordish, principal of The Cordish Companies, which owns S&S, concurred. “DraftKings is an industry leader in sports betting and entertainment, and we are incredibly excited to work with them to bring this new experience to life,” Cordish said. “We are always looking to create new and innovative experiences for our guests and this collaboration will allow us an exciting opportunity to do so, bringing an incredible premier sports-watching experience with sports betting all under one roof.”
Huge Market Up for Grabs
Together, S&S and DraftKings have an opportunity for serious growth through their new partnership. Those opportunities are likely to come up in several states across the country.
DraftKings is already live in 14 different states, with several new retail and online betting sites set for launch in the upcoming period.
The bookmaker offers live and online betting to players via 10 live locations and numerous mobile apps, with pre-match and live betting available for all major sports events.
The partnership with S&S will allow the bookmaker to offer its products through a chain of sports bars that will be opened in strategic locations in major spots across the USA.
Meanwhile, S&S offers dining and entertainment at several sports and entertainment venues such as stadiums and casino-resorts, as well as numerous other locations.
S&S has properties at The Battery, adjacent to Trust Park in Atlanta; Ballpark Village, adjacent to Busch Stadium in St. Louis; Texas Live! inside the Arlington Entertainment District; Live! Casino Pittsburgh in Pittsburgh; Live! Casino & Hotel Philadelphia in Philadelphia’s Stadium District and Live! Casino & Hotel Maryland in the Baltimore-Washington metro area.
The new set of DraftKings-S&S sports bars will have a sports betting focus, with DraftKings integrating its products directly into the facilities. The location of additional venues will be announced in the coming months.
